When we discuss Airbnb SEO, it means explicitly how your listing ranks on Airbnb’s search results. The Airbnb algorithm uses several factors (centralized on guests) to rank listings. Factors such as price, conversion/booking rate, number of clicks, and guest needs can directly or indirectly influence your listing’s rank.
With over 7 million listings on Airbnb, you need to optimize your listing to rank higher by decoding Airbnb’s SEO requirements. Think of this guide as an Airbnb SEO cheat sheet that will show you how to leverage the Airbnb algorithm to make your listing stand out from other rental properties.
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Airbnb SEO Optimization: How to Hack the Airbnb Algorithm
Suppose you want to increase your SEO on Airbnb; your listing must adopt the ranking algorithm factors in its structure. These factors depend on guest needs, an optimized listing, and booking rates. Airbnb doesn’t fully reveal the factors that affect ranking, but in particular, the quality, popularity, and price of your listing generally affect your listing’s rank in the search results.
The Airbnb algorithm factors are majorly guest centralized, and if there’s anything on your listing that doesn’t provide guest needs, it may negatively affect our Airbnb SEO score.
Understanding the Airbnb search algorithm (the factors that affect it) can improve your listing rank and visibility on search pages during any related search.
To increase vacation rental’s SEO for Airbnb, consider the following factors on your listing:
The Quality of Your Airbnb Listing
The Airbnb ranking system algorithm assesses the characteristics of your listing to give guests the best option during any search.
The ranking algorithm analyses several characteristics of your listing to determine its quality. These characteristics include listing reviews and ratings, photos, the Airbnb title, description, and other valuable aspects of your listings.
As previously stated, the Airbnb algorithm is guest-centralized to generate search results that appeal to guests. Hence when creating your Airbnb listing, the quality of your listing should be of priority
High-quality listings rank higher on the algorithm during any related Airbnb search.
The Popularity of Your Rental Listing
The ranking algorithm considers the popularity of your rental property among potential guests to trust your listing and rank it higher.
The algorithm evaluates your listing popularity through guest engagement on your listing and how often they book a stay.
Listing engagement primarily means how often guests click and book your rental property. The click-through rate (CTR) on your listing is one of the major factors directly affecting your Airbnb ranking score.
A good CTR for your listing should be at least 2%. This CTR value shows how well your listing’s rank and clicks are doing. The more potential guests click your listing, the higher the likeliness of booking, and the more your listing gets popular on the algorithm.
In addition, listing engagement also involves how often guests message you through your listing and how often guests add your property to their wish listings.
Popularity plays a key role in the ranking of Airbnb listings in relevant searches.
Optimize the Listing’s Daily Rate and Price
The Airbnb algorithm evaluates the prices of similar rental properties around your property and compares the given data to rank them. Listings with lower rates and similar amenities tend to get more bookings.
Therefore, it would be best for your Airbnb SEO to adopt a competitive and transparent pricing system, including using dynamic pricing tools like Wheelhouse and PriceLabs, to maximize profit, minimize rental property costs, and ensure a competitive price. These tools can help you automatically adjust your rates based on market demand and other factors. This means that your pricing will depend on your property, and area, and may fluctuate during the week, such as weekends, or throughout the year, such as special events and holidays.
Before you determine your property’s daily rate, research the price of similar properties around yours to see how much hosts are charging so you won’t get to under/overprice your property.
- If you are starting as a host on Airbnb, consider offering lower prices on your listing to attract more guests. After you get some good reviews, you can gradually increase your prices.
- Consider offering discounts to guests who want to stay longer and make weekday renting prices cheaper than weekends. You can charge a standard rate for shorter stays.
Become a Superhost
Airbnb gives Superhost status to hosts who have performed outstandingly in guest needs and improved listings. The Airbnb SEO algorithm favors Superhost listings with special recognition and higher ranks in any related search result.
It would be helpful for your vacation rental business to achieve Superhost status as it makes the algorithm trust you. Every three months, Airbnb checks each host’s listings to see if they meet the Superhost criteria.
To become a Superhost, you must fulfill the following criteria:
- You must have at least a 4.8 overall rating in the past year based on reviews from Airbnb guests. It indicates that potential guests can trust you.
- You must maintain less than a 1% cancellation rate, not including extenuating circumstances.
- You must have at least a 90% response rate to messages within 24 hours.
- You must have completed 10+ stays in the past year or 100 nights over at least three completed stays.
General tip: The Airbnb algorithm is programmed to help boost newly created listing rank in any related search. Ensure you use this grace period to create a good impression.
SEO for Airbnb: Algorithm Insights
As mentioned earlier, understanding Airbnb SEO is crucial for hosts, as it directly impacts the visibility and success of your listing. Airbnb employs a sophisticated algorithm designed to rank listings effectively, ensuring that the search results align with the preferences and requirements of potential guests.
This algorithm carries out a thorough evaluation of numerous listings based on the criteria and locations selected by guests during their searches. It strives to identify and present the most relevant and suitable options to these prospective guests.
The ranking order of listings is determined by a range of factors and specific guest preferences. Essential details such as the listing’s location, available dates, the maximum number of guests it can accommodate, the number of beds, and the presence of unique amenities all play a significant role in shaping the listing’s position when guests initiate searches aligned with their needs.
Additionally, the Airbnb algorithm incorporates historical data, guest reviews, and the listing’s overall performance, including occupancy rate, to further determine its rankings. These considerations highlight the significance of maintaining an accurate and attractive listing, providing exceptional guest experiences, and constantly looking for areas to improve. Understanding and optimizing these factors can help hosts to stand out in Airbnb’s search results.
Check my Airbnb SEO Bible to learn how to rank higher on any related search result and maximize your views.
Airbnb Optimization: How to Boost Your Bookings
As an Airbnb host, the aim of owning a rental property is to get bookings and invariably more money. However, getting more bookings isn’t an overnight achievement on Airbnb without a good listing rank.
Hence, to boost your conversion rate, you must incorporate Airbnb SEO hacks. Here is an Airbnb optimization cheat sheet to attract more guests.
Enable Instant Booking
Enabling instant cooking features ensures that potential guests can book your listing instantly, even when you are unavailable to reply. The Airbnb SEO algorithm favors listings with the ‘Instant Booking‘ feature with a higher ranking and, therefore a higher chance of getting bookings.
Below is the guideline to enable instant booking on any device you’re using to access the platform:
- Go to ‘Listings‘ and click the listing you want to enable instant booking.
- Click ‘Policies and rules.’ An interface pops up.
- Next, select ‘Instant Book‘ and then click ‘Edit.‘
- Now select ON instant booking. Then proceed to Save the setting.
For iOS and App app:
- Log in to the platform, click ‘Profile,’ and tap the ‘Switch to hosting‘ button.
- Select ‘Menu‘ followed by ‘Listing’ to choose the listing you want to change.
- Click ‘Book Setting,’ and under ‘Booking,’ you can ‘ON’ the instant booking feature.
- Tap ‘Save’ to activate the change.
For Mobile Browser:
- Log in to your host account, select ‘Listing,‘ and choose the listing you want to change.
- Click ‘Policies and rules.’
- Next, select ‘Instant Book‘ and tap ‘Edit.’
- Choose to ‘ON‘ instant booking and save the setting.
Get Lots of 5-star Reviews From Guests
The number and quality of guest reviews and ratings you receive on your listing are the algorithm’s most important ranking factors. Always endeavor to get as many five-star ratings as you can from guests.
You should have a 4.8+ overall rating in the past years based on reviews to qualify for the Superhost status. Through your high overall rating, guests can expect outstanding hospitality from you.
Also, always remind your guests to review your rental property after checking out. Be sure to message guests after check out to thank them for their stay and encourage them to leave a review for you on Airbnb as you would do for them too.
Improve your Conversion Rate
Ranking on the first or second page of any related Airbnb search result is not enough to boost booking. How often you convert guests who click and view your listing is essential. Ensure your listing description is detailed enough and include good photos of your rental property listing to improve your booking rate.
Your Airbnb description should be informative, easy to read, and paint a vivid picture of your vacation rental. In addition to highlighting the unique features and benefits of your space, make sure to mention nearby attractions and landmarks, such as national parks in the area. Spend some time doing basic keyword research for terms that you would like to index in Airbnb’s search results.
Lastly, include a professional yet friendly Airbnb profile. Introduce yourself to guests with a well-written Airbnb bio and include a friendly, personable photo of yourself. This enables guests to get to know you, building trust and credibility, and ultimately increasing your booking rates.
Quick Response Rate
Your average response time and rate affect your Airbnb search rank. Whenever potential clients message you, ensure you respond as quickly as possible. Delayed response turns off potential clients who need quick bookings and makes them opt for other rental properties.
Airbnb advises its hosts to respond within 24 hours. It would be helpful if you replied earlier. To qualify for the Superhost status, you should maintain at least a 90% response rate within 24 hours.
If unavailable, you can use customer relationship management tools to aid your response.
Tip: If you cannot answer your guest’s questions immediately, reply to their messages and inform them you will get back to them when you have a sec.
Avoid Cancelling Guest Bookings
The Airbnb algorithm penalizes its hosts for canceling bookings, leading to decreased ranking scores. Maintaining low booking cancellations is one of the criteria for achieving Superhost status.
According to Airbnb, Superhost members ensure less than a 1% cancellation rate except for extenuating circumstances. This criterion implies zero booking cancellations for hosts with fewer than 100 reservations in a year.
Hence, keeping your booking cancellation rate low would be helpful if you want to achieve the Superhost status and rank higher.
Lower Your Minimum Stay Period
Airbnb takes into account a comprehensive set of factors aimed at ensuring guests’ comfort and satisfaction during their stay. Among these factors, the minimum period of stay plays a pivotal role in determining the ranking of your listing.
Opting for a shorter minimum stay period makes your listing available for booking more frequently, often nearly instantly. When your listing is consistently accessible for reservations on your calendar, Airbnb becomes more inclined to promote it in relevant search results. Of course, it’s important to note that while a low minimum stay period is beneficial, other factors such as the quality of your listing and guest reviews also play a significant role in the platform’s ranking algorithm. Balancing these elements effectively can help boost your listing’s visibility and desirability among potential guests.
Given that Airbnb considers 100+ factors to order listings in any related search result, implementing effective Airbnb SEO strategies is essential to long-term success. Review this Airbnb SEO cheat sheet to rank your listing higher and boost your booking rate.
Remember, these tips are not in place of guest hospitality. Guest needs should be your priority as a rental property owner.