How to make your Airbnb stand out: A unique interior showcasing a yellow sofa, a chess set coffee table, art, and large windows.

Airbnb Listing Hacks: How to Make Your Airbnb Stand Out

With numerous vacation rental properties available for guests to select from, it’s common to worry that your Airbnb property could be overshadowed by the competition. Wondering how you can enhance your listing’s prospects for achieving a high occupancy rate?

Continue reading to discover effective strategies for making your Airbnb stand out and attracting a greater number of bookings.

How To Make Your Airbnb Stand Out

You have several avenues to creating a standout vacation rental. Start by showcasing your property through high-quality, professionally captured photographs that highlight its bright, minimalist aesthetics and unique design elements. Craft an engaging listing title and description, and invest time in curating your Airbnb host profile. Strive to attain superhost status, garner excellent guest reviews, and maintain a strong presence in the Airbnb search algorithm by promptly responding to inquiries and minimizing cancellations.

Find out how to increase your views and bookings on Airbnb.

How Do I Get People to Rent My Airbnb?

Inside the living room of a modern apartment with an L-shaped sofa, coffee table & flatscreen TV.

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Wondering how to attract more guests and bookings for your Airbnb? Consider these key questions:

  1. Do you offer plenty of high-quality photos that present your property in its best light?
  2. Does your Airbnb listing feature a captivating title and description to entice potential visitors?
  3. Have you dedicated time to refining your Airbnb host profile?
  4. Have you achieved Airbnb superhost status?
  5. Is your listing honest and authentic?
  6. Have you carved out a unique niche for your short-term rental property?

If you find yourself answering ‘no’ to any of these questions, there are opportunities to optimize your Airbnb listing, increase its visibility, and elevate your occupancy rate.

High-Quality Photos

When establishing your vacation rental listing, one of the initial steps is to upload high-quality photos of your property and its surroundings. This is crucial for setting your Airbnb apart from the competition. For the most impactful results, consider enlisting the services of a professional photographer to capture these images, as it can truly make a significant difference.

An Airbnb listing's title and main photos located in Gildeskål, Nordland, Norway, showcasing effective use of photos.
An Airbnb listing featuring three captivating photos of an Airbnb in Gildeskål, Nordland, Norway.
Five captivating photos of an Airbnb in Gildeskål, Nordland, Norway.

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The listing above boasts fantastic photos showcasing the property’s captivating ambiance and the array of nearby activities.

Consider capturing close-up shots of any distinctive features within your property, along with wide-angle shots that encompass entire rooms. Don’t forget to feature stunning exterior shots of your property, as well as picturesque images of the surrounding scenery and significant local attractions.

Here are 7 tips to write irresistible Airbnb photo captions.

Captivating Description

If your Airbnb listing isn’t achieving the desired results, it might be due to an unappealing description for your target guests. Ensure your Airbnb listing description is grammatically correct and flows smoothly, allowing guests to quickly glean essential information.

Incorporate your listing’s unique selling points, share its backstory, offer insights about the local area, and address frequently asked questions. Conclude with a clear call to action, guiding potential guests on how to secure your property. For instance:

For example:

“Sleep under the stars with our one-of-a-kind glamping pod in the heart of the New Forest. With a breakfast service, a private bathroom and a hearty campfire, experience a night of luxury out in nature. Please note:

  • The glamping pod has stairs to access so is not suitable for guests with reduced mobility.
  • Children and pets are very much welcome, but please let the host know in advance.
  • There is plenty of free, on-road parking available nearby.

Drop Andy a message to secure your trip while dates are still available!”

Learn how to write an Airbnb description that stands out.

Create a Compelling Airbnb Host Profile

Create a fantastic Airbnb host profile to

establish trust and credibility with your potential guests. Include a welcoming Airbnb profile picture, your name, and interesting tidbits about yourself. Share the story behind your Airbnb properties and convey your hosting style.

Discover what makes a great Airbnb About Me Profile.

An Airbnb's host profile with Rowena's bio, boasting 22 verified reviews.

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In the example above, the host provides insight into their personal life and why they host on Airbnb, contributing to an engaging host profile. Crafting a professional and captivating host profile is a surefire way to set your Airbnb apart.

Attainu Sperhost Status

Earning Airbnb Superhost status involves promptly responding to guests, maintaining a low cancellation rate, and collecting favorable guest reviews. Ensure constant accessibility to your Airbnb account and prioritize excellent communication and service for your guests. Keep your property clean and welcoming for new arrivals and be readily available to address inquiries.

Two Superhost Airbnb listings in the search results

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The “superhost” badge, as displayed in the example, signals to potential guests that this host is dependable and attentive.

Read my bestselling Airbnb Superhost Checklist and take your vacation rental to the next level. 

Prioritize Honesty and Authenticity

Providing an exceptional stay for your guests leads to more five-star reviews, ultimately boosting your ranking in Airbnb’s search algorithm. This is a surefire strategy to make your vacation rental stand out from the competition. Honesty in your listing is key; provide detailed information about who the property is not suitable for and set clear expectations for your guests.

How to Make Your Vacation Rental Stand Out

To make your Airbnb listing truly shine, invest time and thought into its aesthetics. Start by enlisting a professional photographer to capture captivating images of your property. Ensure excellent lighting and declutter your photos for a clean, appealing look.

Consider the possibility of collaborating with a professional staging company or designer to select furniture and decor that elevates your property. Embrace a less-is-more philosophy when furnishing your space, avoiding items like cables and books that can clutter it. Aim for a minimalist design that showcases your personality and reflects the local surroundings, creating a seamless ambiance.

Photos of a Rockbridge, Ohio Airbnb's main living area with a leather sofa, dining table, and staircase.
Two photos of a Rockbridge, Ohio Airbnb's interior: a large triangular-shaped window on the left and the kitchen on the right.

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In the provided example, the host’s minimal yet tasteful furniture and the vibrant green kitchen contribute to the property’s character and cleanliness, making it stand out effectively.

Becoming a Popular Host on Airbnb

Becoming a popular Airbnb host hinges on providing an exceptional guest experience. Maintain a friendly and helpful demeanor before, during, and after guests’ stays, always acting with professionalism and integrity. Ensure your property is impeccably clean and set clear expectations to prevent negative reviews.

Read about how to respond to negative guest reviews.

How To Attract More Customers on Airbnb?

To draw more guests and boost your occupancy rate on Airbnb, consider these strategies:

Promoting Your Listing

In addition to informing your friends and family about your vacation rental, leverage social media to spread the word. Consider creating dedicated social media profiles for your property, where you can share local recommendations and showcase additional photos. Building even a small following can expand your property’s reach and attract more bookings.

Read more about promoting your listing on Airbnb.

Competitive Pricing

Initially, adopt a competitive pricing strategy, especially if you lack reviews. This is crucial for attracting guests and obtaining valuable feedback. Research similar Airbnb properties in your local area and offer slightly lower rates. You can entice guests with features like instant booking or discounts for longer stays. As you accumulate five-star reviews, feel free to adjust your prices to maximize your short-term rental property’s income.

Craft an Eye-Catching Title and Description

While stunning photographs are essential, your listing’s title and description are equally important. Ensure your title conveys relevant information about your property and includes abbreviations to optimize character limits. Make the most of the available 50 characters to show potential guests why they should choose your listing. If you need assistance crafting an appealing title or description, consider exploring my Airbnb copywriting services for help.

The title and main photos section of an Airbnb in Bransgore, England, United Kingdom.

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In the example above, the host has described the property in an exciting way, which makes the reader want to click on the listing to find out more. To improve it, they could substitute the word ‘with’ with the abbreviation ‘w/’ to make better use of the character limit.

Learn how to optimize your Airbnb description.

Build Local Business Relationships

Another fantastic way of increasing the number of bookings for your Airbnb property is to work with local businesses, for example, restaurants, bars, cafes, and attractions. You may be able to strike up a deal whereby you promote the local business to your guests, in exchange for giving them a discount. In addition to this, the local business could promote your Airbnb to their customers in exchange for a booking discount.

Another effective method for increasing bookings is to collaborate with local businesses such as restaurants, bars, cafes, and attractions. You can establish agreements where you promote these businesses to your guests in exchange for discounts, and they, in turn, promote your Airbnb to their customers with booking incentives. An Airbnb guidebook or house manual is a handy way to compile recommendations for local businesses and attractions.

If you need a hand in creating a professional guidebook, get in touch.

Airbnb Algorithm Optimisation

Ensure your vacation rental property stands out by optimizing it to perform well in Airbnb’s search algorithm. Improve your Airbnb Search Engine Optimization (SEO) by considering the following:

  • Adjusting pricing strategically.
  • Striving for superhost status by providing excellent service and maintaining a low cancellation rate.
  • Gathering positive guest reviews through top-notch hospitality.

In conclusion, you can create a unique Airbnb listing by using high-quality photos, becoming a superhost, being a responsive and attentive host, and getting great guest reviews. In addition to this, you can improve the design of your property, reduce cancellations, and write amazing Airbnb copy to attract the attention of potential guests. By following these tips, you are maximizing your chances of making your Airbnb stand out on the platform.

Read more here about boosting Airbnb sales and using Airbnb SEO to rank higher.

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