As a travel agent or tour operator, it’s your job to stand out from the competition. You have to convince your clients and travellers that you’re the best choice. But how do you do this?

What Is Tourism Copywriting

The key to tourism copywriting is to be clear and concise. Don’t waste space with filler words. Effective copy gets your message across in the most efficient and powerful way possible.

It also paints a mental picture – it gets your readers to feel the warm beautiful sunset and hear the waves crashing against the shore while enjoying a refreshing margarita.

Great tourism copywriting combines a strong sales message with compelling imagery. It answers a need that your readers have. And it shows them your vacation package or tour is the answer they’ve been looking for.

To give your sales an extra boose, your website and marketing materials should have:

· Lavish descriptions

· Personal language

· Clear benefits

· A strong call to action

· Amazing photography