Are you preparing to launch your first Airbnb listing? Looking at the current fierce competition, writing a convincing description seems like the only way to move your listing up into the top results.
Creating a good Airbnb listing description is not rocket science. But remember, the platform’s ranking algorithm involves several different factors that you must consider before writing a description.
How to Write an Airbnb Listing Description
Here are the most effective Airbnb listing description tips and Airbnb listing description examples to help you get more bookings.
Write How you Talk
Using conversational language is fine as long as you don’t ramble. The key is to be real and let your personality shine to create an inviting and warm description. Your personality should shine through your listing, and the reader must get a glimpse of all amenities you are offering.
Since nobody wants to read a block of text, break your description into bullets. In addition to that, make your photo captions more interesting to capture your readers’ attention.
Welcome to the perfect place in CA for a couple or small family. You will love the well-equipped bedrooms featuring modern furniture and contemporary bathrooms offering all amenities. The brand new and modern appliances in the kitchen make cooking a breeze. A chic dining table lets you enjoy a cozy dinner with your loved ones.
The luxuriously big rooms and dreamy bathrooms allow you to experience a magical vacation in Vegas. Kick-start your morning with an exotic rain shower and unwind in the stunning living room after roaming around the city. You won’t feel like leaving the villa even when your vacation ends.
Focus on your Airbnb Listing Title (Headline)
One of the easiest ways to stand out is with a compelling Airbnb listing title. The purpose of your title should be to break sensational news or to offer an attractive feature to your visitors. Think about what your property has to offer to your audience. Build your description on that to grab attention. Determine the essential benefits and feature(s) of your property and use this information to start your description. Since Airbnb allows only 50 characters, use abbreviations to utilize every word. Avoid generic words and provide value-added information.
Also, be sure to include some symbols, such as ★ or🖤, to stand out.
Here are some title examples:
★Luxe 1BR+Den Apt, Sky Roof & 24Hr Gym/Nr Broadway
★Hip New 1 BDR Apt in Trendy SoMa Central AC & Roof Deck
Don’t worry if your property doesn’t offer any outstanding features. You can try something quirky or comical to make your property stand out. For instance:
Mingle with the Stars
Bask in the Branches
Coming up with a brilliant one-liner is all you need for making people click on your listing.
Keep your Description Short and Sweet
Whether you are writing an Airbnb listing description for the first or tenth time, you must get it right every time. The best Airbnb descriptions are precise but informative. People should have a fair idea of your property after reading the description. Start by listing the basic amenities your property offers, such as landscaping, bath, beds, square footage, etc. You can add this information in the form of bullets to highlight your property’s best features. Study other listings in your neighborhood to observe how your competitors are promoting their property.
However, never be so brief that you skip important details. Instead of adding ‘good stainless steel appliances,’ write ‘Series Frigidaire stainless steel appliances.’
People don’t care if you have pots and pans or cool appliances. But brand names will catch their attention.
Profile Picture and Photo Captions
Promoting your place is not enough for writing a convincing description. Photos and profile picture can make or break your description. Don’t use random pictures to use as your profile photo. It will help if you look professional and warm in your picture so your target audience can easily connect with you.
Furthermore, here are a few tips for writing attention-grabbing captions.
- Write facts that aren’t obvious.
- Focus on the experience and not the features.
- Add a few quotes from your reviews. Use quotation marks and add the name of the reviewer.
Enjoy personal and spacious living space in the heart of the city … a rare commodity for New York City apartments – “The apartment is super quiet, and I can enjoy some quality me-time after a busy day.” Shane Wilson
Unwind in a lavish living room while your kids entertain themselves in the spacious backyard –“Never thought I could enjoy peace and quiet at home with kids.” – Wilma Morey
Here are examples of some of the best Airbnb listing descriptions:
Modern & contemporary kitchen, featuring stone counters, professional series Frigidaire kitchen appliances, and European wood cabinetry. The kitchen also comes with an efficient garbage disposal, dishwasher, Cuisinart toaster oven, Kuerig coffee machine, and all the cookware you need for cooking a gourmet meal.
Gaze out at the mountains through large-sized windows while sitting in the luxurious and over-sized lounge. If you want more space, the roof terrace offers an excellent opportunity to enjoy long weekends or lazy Sundays with your family.
The beautiful deck offers a scenic western-facing view of the mountains, making it the best spot in the neighborhood to catch stunning sunsets. Retire to a king-sized bed with soft plush Egyptian-cotton sheets and a brand new mattress, guaranteeing comfortable and baby-like sleep.
Here’s one of the Airbnb listing descriptions I wrote for one of my clients:
“Perfectly-located amid the hip SoMa District, you’ll have access to all the artsy, foodie, and coffee cultures this area is famed for. You’ll be close to the Twitter building, grocery stores, restaurants, Fitness SF gym, and Chevron gas station. Downtown is only 15 minutes’ walk away.
- The living area is relaxed and comfortable, with a couch, armchair, coffee table, and flat-screen TV. It opens onto a furnished balcony where you can sip coffee as you admire the SF skyline.
- The kitchen is well-equipped, with modern appliances and a chic dining table for two. Here, couples can enjoy cozy dinners, while business travelers can check off tasks on their laptops.
- The bathroom has a fabulous rain shower that will kick-start your mornings! The facilities are spotlessly clean, and essential toiletries are thoughtfully provided.
- The bedroom is a light-filled space with a decadent king-sized bed. Sleep in perfect comfort and wake to the beauty of the SF cityscape.
- The roof terrace is fully accessible and furnished with tables, chairs, and benches. There’s a grill for outdoor dining against that spectacular backdrop!”
Add a Call-to-Action
Your description is only as good as its call to action. A small phrase or question at the end of the description can trigger people to initiate contact. That’s one reason why you should never forget to add a CTA to end your description. Here are a couple of examples:
Want to know more? I can’t wait to hear from you!
I love hosting travelers and visitors. You can message me to confirm your booking.
Whether your guests are traveling for pleasure, business, or enjoying some quality me-time, you can attract them to your property. Write a description that features a list of your amenities, interesting photo captions, and a call to action at the end. If writing is not your strongest asset, hire a professional copywriter to write a killer Airbnb listing description for increasing your bookings.