Frequently Asked Questions
Here are some commonly asked questions (and answers) I get for my copywriting services:
What is copywriting?
Copywriting is basically the words used for marketing or promotional purposes. Copywriters can write anything ranging from your website, emails, brochures, landing pages, video scripts, blogs, LinkedIn profile and more.
Unlike other forms of writing - such as academic or editorial writing - copywriting focuses on getting your readers to take action, like downloading your Ebook, singing up for your newsletter, or purchasing your product.
Why should I hire a copywriter?
Hiring a great copywriter has a host of benefits including:
- Crafting persuasive copy that engages your readers, triggers their deep desires and inspires them to take action.
- Positioning your business in the best possible light and ensuring you stand out from your competitors.
- Producing search-engine-optimized content which ensures your message is seen and heard by customers online.
- Offering a fresh perspective and generating fresh ideas for your business.
- Giving you back your valuable time so you can focus on other aspects of your business.
Is copywriting and copyright the same thing?
No, copywriting are the words used in promotions and marketing materials while copyright refers to a creator’s legal ownership of his or her work.
But you don't know my business. How can you possibly write about it?
This is actually a huge advantage, and here’s why: You’re too close to your business. While being familiar with your industry can be helpful, it can also be detrimental. When you’re too close to your business, you may fail to realize how confusing your jargon is to outsiders.
Many clients I’ve written for - while experts in their own fields - are not great at marketing themselves.They get too caught up in their daily tasks and have a hard time seeing the bigger picture. Thus, when clients write for themselves, the copy is usually focused on their business and not on the customer’s needs. A fresh pair of eyes and someone who specializes in crafting high quality copy can be just what your business needs.
But I can write my own content. I don't need to hire a copywriter.
While this is a valid point, you’re sorely mistaken. And worse, you might be losing out on a TON of sales. Why? Because you’re not a copywriter. While you may be knowledgeable in your industry, you’re not a copywriter. And that’s ok. You’ve learned from your mistakes to become the expert that you are today.
Copywriters have gone through the same rigorous process. I spend countless hours playing with words, checking over syntax, and studying the process of persuasion in print. Copywriters are skilled at crafting copy that grabs attention, generates interest, and inspires action.
What are some ways I can improve my sales copy?
One way is getting your prospects to imagine using your product or service. You have use the power of words to paint a vivid picture...You have to transport them from their present moment to their desired outcome...And you have to show them how much more awesome their life will be with your product or service.
If you can get them to imagine and visualize those desired results - and show them exactly how it feels to have those results - you can DRAMATICALLY amplify the desirability for your product.
Another way is by crafting irresistible headlines. These are the first thing your readers will see. On average, five times as many people read the headline than the body of your copy. And the majority of them won’t even read past that...unless it “hooks” them and arouses their curiosity. A great headline compels readers to read on while a poor one makes them click away.
Do I need a blog?
Should I promote myself on social media networks, such as Facebook, Twitter and LinkedIn?
Yes. The more platforms you can market yourself on, the better.
How much does it cost?
The cost depends on the scope of the project. I will give you a complete quote BEFORE we start so that there won’t be any surprises.
Is a deposit required?
To secure your booking, I ask for a 50% deposit before I begin your project. The remaining balance is payable 2 weeks following delivery of the first draft. For projects $1000 and under, I require pre-payments in full. I accept Paypal and credit cards online, so paying is easy.
Can you write for my industry?
Over the years, I’ve written for clients in a variety of industries including dental, audiology, travel, dating and many more. Feel free to check out my work here. But even if I’m new to your industry, don’t worry. A great copywriter (like me) can write about anything by researching about your industry, brand and customers.
How will we communicate?
Generally, everything can be managed over email or by talking via Skype or Zoom.
Who owns the writing you do?
You do - once you’ve paid off the remaining balance, everything I’ve written for you is YOURS. You can edit it in whatever way you please. However, I may ask to use it as an example.
How long does it take to write my copy?
It really depends on your project and how booked up I am. Once we agree on a cost, I’ll provide you with clear and defined deadlines. As a professional, I understand how important your timelines are, which is why I guarantee my deadlines. If you need a project done soon, the best thing you can do is to reach out to me so we can discuss the details.
Do you offer editing services?
Of course! Many times I take what my clients have written, add some “hijack magic” to it, and turn it something that they can really use.