Copywriting Hacks

One of the best ways to build trust and credibility with prospects is with a compelling About Us page. An effective About Us page (or team page) allows you to share your practice’s unique values and identity with your readers. It allows you to connect with them and show how your practice can help with…

Have you heard of the dating coach, David Deangelo? He’s better known as internet marketing extraordinaire, Eben Pagan. The other day I was going through my old dating books when I came across one of the first books he wrote called “Double Your Dating.” I first read it in college when I was working hard…

When I was growing up, my parents told me that if I kept making that face, I would get stuck with it forever. I also believed that I had to wait 30 minutes after eating before I could go swimming. It turns out that I wasn’t the only one who believed these myths. A lot…

I recently read a book about succeeding in today’s economy. It’s called “Deep Work” by Cal Newport. If you haven’t read it yet I highly recommend it. The book’s main argument is: “The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy….

The other night my best friend and I decided to try a new dumpling house in Chinatown. Apparently, it won numerous awards and was rated as one of the best places to eat in the city. We ordered a dish of steamed dumplings and another dish of sweet and sour fish (one of my favorites)….

Ever watch the show “How I Met Your Mother?” It’s one of my favorite TV shows. Even after the show was canceled in 2014, I still enjoy watching it on Net Flix. The other night was a great episode. It was the one where Barney tries to convince Ted to design the new Manhattan headquarters…

I love my sister. She’s awesome. But she can be a bit shy. We were chatting on the phone and she told me some clients she has worked with closely over the phone and email for the past 4 months were in town. They invited her out for some drinks to finally meet up and…

One common mantra you’ve probably heard is to “Follow your passion”. While this sounds like sound advice (after all, who wants to be stuck in a dead-end job they hate?), the idea is flawed. First off, most people have more than one purpose and passion. What if you’re passionate about cooking and singing? What about…

In my last post, we talked about the five critical elements of a great headline. If you haven’t read it yet, be sure to check it out. As you probably already know, having a powerful headline or title is important. You only have a few seconds to get your reader’s attention. A strong headline hooks your…

Would you like to win more customers? Would you like your copy to be more persuasive? And more engaging… If so, you need to have great headlines. Headlines can make or break your copy. They’re the first thing that readers see and set the tone for everything else. In fact, most people won’t even read…