Why “Follow Your Purpose and Passion” is Terrible Advice

One common mantra you’ve probably heard is to “Follow your passion”.

While this sounds like sound advice (after all, who wants to be stuck in a dead-end job they hate?), the idea is flawed.

First off, most people have more than one purpose and passion.

What if you’re passionate about cooking and singing?

What about drawing or traveling?

It’s hard to choose just one passion to focus on.

On top of that, a lot of “passions” don’t make the best career choices.

A few examples of passions in life that don’t pay well are reading, movies, running, and knitting, to name a few. Just because your passion is knitting sweaters doesn’t mean people will necessarily pay for it.

What if your life depended on your decision?

What if your life was on the line if you didn’t make $5000 in the next 30 days?

You can be your bottom I’m not going to blindly follow my passion.

I’m not going to pray that it all works out.

Instead, I’m going to go where there are paying customers. A LOT of them.

If I only realized this sooner I would have saved myself so much time and grief.

In college, I switched majors FIVE times trying to find the right major.

I spent years racking my brain trying to figure out what to do with my life.

I drifted from dead-end job to dead-end job trying to find my life purpose.

And I was drowning in $30,000 in debt.

On top of that, I was living on my sister’s couch.

I needed a way out, and fast.

It wasn’t until my friend suggested that I pursue copywriting that I decided to give that a try. (Who knew you make money writing words?)

And I’ve never looked back.

Today, business has never been better and continues to grow every day.

I’ve provided 1-on-1 consulting to many individual sellers and small business owners. I’ve also helped clients in numerous industries, including ones who earn over six figures annually, to improve their copy and conversions.

I have the freedom to work when I want where I want.

And I’m completely debt-free.

This wouldn’t have been possible if I simply tried to figure it out all on my own.

A better option than finding your purpose and passion

Quit trying to find your purpose and passion and focus on finding a hungry market instead.

Find customers who are already buying and offer them a solution to their problems.

Whether it’s offering a great product, amazing customer service, or lightening fast shipping, find your unique competitive advantage.

Become passionate about your customers and offer them the best solutions.

That’s how you stand out from the competition.

If you’re serious about standing out on Amazon, I offer Amazon product description copywriting services.

I’ll create a powerful product description that delights shoppers and gets them to click that “Add to Cart” button.

I’ll also work with you to find your unique competitive advantage and ensure your product stands out from the crowd.