Loads of questions have been coming in about simple ways to optimize your Amazon listing and increase sales.
Today I decided to take some time out to answer a few of them.
Anyways, here we go…
Question: What are some ways I can improve my Amazon product features?
Answer: Focus on the product’s benefits
Most sellers make the mistake of falling in love with their product’s features.
They mention all the cool new features without showing how they specifically benefit their customers.
Your customers don’t care about your product’s features.
They want to know how your product helps make their lives better.
Does it save them time?
Or does it last twice as long as similar products?
The more specific you can be the better.
Go through each of your product features and ask yourself if you’re showing their specific benefits.
If not, re-write them again. By focusing on the specific benefits that your product offers, you will increase your Amazon sales.
Question: I’m having some trouble getting customer reviews. What can I do?
Answer: Add value to your review request emails
Most review request emails that sellers send to customers focus on taking instead of giving.
They ask for a review, feedback, or something else from the customer.
As a result, most of the emails end up getting ignored or deleted.
Provide some useful tips or ways for them to get the most of out their product.
If you’re selling exercise bands, you can include exercises they can do with them.
Your customers will appreciate it and be likelier to leave an honest review of your product.
And the more reviews that you get, the better your ranking and sales will be too.
Question: What’s the best way to learn about your target customers?
Answer: Amazon customer reviews
If you don’t have your email list to ask customers, the best place to learn about your market is to read customer reviews of other sellers who are selling similar products.
Go through the reviews and make a note of things that customers liked and disliked about the products.
Did the product meet their expectations?
What about the product did they want to be improved?
By finding out these answers, you’ll better understand your target market’s wants and needs.
If you’re ready to give your Amazon sales a boost, I can help.
My professional Amazon product description services will help to optimize your listing so that you’re getting more sales.
Until next time, stay awesome.