Amazon review request emails: A business man is holding a golden star, symbolizing a five-star rating and feedback.

Amazon Review Request Emails (6 Critical Mistakes To Avoid)

A recent client just sent this to me:

“Thank you for doing such as a great job on the review request email. I loved it. It definitely provides a lot of value to my customers so they get the most out of my product and encourages them to leave their thoughts and feedback. I’ve already seen an increase in reviews for my product the past couple weeks.”

– Cindy

You’re very welcome and I’m glad to hear my emails have made a difference for your reviews.

As you probably know, reviews play a huge role in how your product is perceived.

The more positive reviews your product receives, the more likely shoppers will buy it.

However, a lack of or poor customer reviews is likely to have a negative impact on your product.

Obviously, one of the easiest ways to get more reviews is by emailing your customers for feedback.

However, there’s a right way and wrong way to do this…

Here are 6 mistakes you may be making with your Amazon review request emails:

1. Sending them too soon

I often receive quite a few Amazon review requests the day after I buy a product.

One seller even sent a review on the same that I received a product…(talk about being pushy).

How am I supposed to leave a review when I haven’t even had a chance to test out the product?

Depending on your type of product, I recommend giving your customers at least a week to test out the product before asking for their feedback.

Learn 6 easy ways to optimize your Amazon listing for more sales.

2, Asking only for positive reviews

Asking for positive reviews is NOT allowed.

For example, you can’t say “Are you enjoying your new yo-yo? If so, please leave us a 5-star review here.”

As stated on Amazon’s policy page:

“You may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you may not provide compensation (including free or discounted products) for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews”

As you can see, Amazon wants shoppers to leave unbiased reviews – whether they’re positive or negative – to ensure the review is based on their actual experiences and not because of an incentive.

3. Upselling or including outbound links

You’re not allowed to upsell or include links to other products that you have on your website.

The purpose of your review request email is to encourage the customer to leave honest feedback.

Nothing more.

Unlike a regular email series, Amazon wants you to keep everything internal.

4. Sending too many emails

I understand that sellers want to get more reviews but sending 5, 10, or 20 follow-up emails asking for a review isn’t the best way to get shoppers to take action.

It’s going to annoy them and reduce the chances of them buying from you in the future.

And you risk getting your account suspended…

I’m pretty sure you would be annoyed too.

A couple of well-written, informative, value-adding emails should be enough to persuade shoppers to leave a review.

Avoid these 5 common email marketing myths.

5. Using the same email templates as everyone else

I’ve seen quite a few sites offering email templates to send to customers asking for reviews.

Although it may sound like a good idea, I don’t recommend it.


Because you will sound exactly the same as everyone else.

If you’re sending the same review email templates, chances are shoppers are receiving the exact same emails from dozens of other sellers too.

As a result, there’s nothing making you stand out from the crowd.

And this is the easiest way to get your Amazon review emails ignored or deleted.

6. Not providing value

I think this is one of the most common mistakes I see sellers make when sending review emails.

Their emails don’t provide any value to customers.

They only ask for reviews.

Basically, they only focus on what they can get from the customer instead of thinking of ways that they can help them.

However, shoppers are more likely to help you if you provide them with some value first.

This can be some simple tips or instructions about your product so they get the most out of your product.

If you’re struggling with getting Amazon reviews for your product or your emails are getting ignored, I can help. My Amazon review email services are customized to your product’s unique features and benefits. I’ll craft two engaging, value-adding review request emails that will compel shoppers to leave reviews for your product.

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