Do you make these mistakes when selling online?
I see sellers make them every day on Amazon.
And it’s costing them A TON of sales.
Luckily, this doesn’t have to be you if avoid these simple mistakes:
1. Not Showing Your Product’s Benefits
I see many businesses focusing too much on their products’ features and not enough on their benefits.
Features are great but what customers truly want are the benefits.
They want to know how your product helps make their life easier or better.
And if you can’t show them that, they’ll find it somewhere else.
So be sure to focus on your product’s unique benefits and your customers will love you for it.
2. Including Too Many Irrelevant Keywords
The main way that customers find products on Amazon is by typing it into the search bar.
The keywords that they enter are matched against the keywords that you enter for your product.
That means well-chosen keywords improve your chances of being discovered by shoppers.
However, some sellers think that the more keywords they include in their listing will improve their visibility and sales.
Sadly, this isn’t the case.
In fact, “stuffing” too many irrelevant keywords is only gong to drive the wrong kind of traffic to your listing, which increases your bounce rates and lowers your conversions.
When choosing your keywords, be sure that they’re relevant to your product.
3. Not Differentiating Your Brand & Product
Chances are your product isn’t going to be the first of its kind on the market.
There are probably of dozens – if not hundreds – of other identical products being sold on Amazon.
That means competition is tough.
If you’re going to have a chance of succeeding on Amazon, you have to show shoppers the unique advantages of your brand and product.
Show what make you different from your competitors.
That’s how you stand out.
4. Not Knowing Your Customers
Probably the biggest determining factor of whether your business succeeds or fails is your customers.
No customers = no money = no business
What are your target customers struggling with?
What solutions are they looking for?
What are their unique needs?
Find the answers to these questions and you’ll be much closer to make that sale.
No matter what you’re selling, your customers have a problem that they want to solve.
They have a desire that needs to be fulfilled.
It’s your job to help them achieve this.
In fact, it’s your ethical duty to do so.
By “falling in love” with your ideal customers you can learn about their needs and desires and motivate them to click that coveted “Add to Cart” button.
If you’re looking for an easy way to boost your sales, my Amazon copywriting services can help.
Whether you’re selling headbands, air fresheners, or a life-sized Bigfoot statue, I’ll work with you to ensure your product stands out from the crowd.
I’ll craft an irresistible product description to delight your shoppers and maximize the chances of them buying from you.
Learn more here:
Alex WongYour Profit Boosting Coach