Besides having a great listing description, there’s still one more piece to creating an awesome listing:
Your Airbnb profile.
Your Airbnb profile is one of the most important (yet, often ignored) aspects of your Airbnb listing.
Unlike a big hotel chain, which already has a built-in brand and trust factor, most potential guests have no idea who you are.
Potential guests have to rely on user reviews, references, and your profile to determine if you’re a good host to book with.
For this reason, it’s your job to convince potential guests that YOU are the right host for their next business trip, romantic getaway, or family vacation.
A great Airbnb profile gives you the perfect opportunity to build trust with potential guests and create a great first impression.
It allows guests to learn about who you are so they can feel comfortable booking with you.
So, what should you write for your Airbnb profile?
I’m glad you asked…
Here are two easy tips to keep in mind to write a dazzling profile description:
Tip 1. Write in a conversational manner to sound personable
Writing too formally is going to turn off readers since that’s not how we speak in real life.
Whenever you write a sentence, ask yourself, “Do people speak like that in real life?” If not, it might sound too formal.
It’s best to write like how you would speak to a close friend. This helps to create a connection with your guests.
A good way to sound less formal is to use contractions. Contractions are when we shorten two words into one. For example:
I am = I’m
I will = I’ll
What is = What’s
There is = There’s
This is because when we speak, we often use contractions in our speech. So, I recommend looking for opportunities to use contractions in your text when you can.
Tip 2: Let your guests know a little bit about yourself (and sell it!)
I think a lot of hosts struggle writing their profiles because they don’t like to talk about themselves. However, the only way for guests to feel comfortable is if they know a bit about you.
The profile gives you the perfect opportunity to sell yourself to guests.
Here are some simple questions to help you get started:
- Where are you from?
- What’s your favorite food?
- What do you like to read?
- What do you like doing for fun?
- What’s your favorite thing about hosting?
- Where have you traveled before?
- Where do you hope to travel in the future?
- What pet peeves do you have?
- What’s your favorite song to sing at karaoke?
Get creative, let go, and have some fun.
I recommend spending about 10-15 minutes just writing about yourself. Don’t self-critique or analyze. This will allow you to get out of your mind and just enjoy the writing process.
Tip 3: Add Good Personal Photo
If there is one thing that you must get right when setting up your Airbnb profile, it is your photo section. Apart from posting appealing pictures of your homes, you need to add a personal photo that offers a clear view of your face. You can take a picture from your phone or webcam or choose one from your computer to upload.
Here are some tips to follow:
- Remember to use a simple background
- Make strong eye contact with the camera
- Your features should be visible in the photo, so focus on the right lighting
- Try using the same headshot on all your professional profiles
- Showcase the personality you want the guests to see in your picture. For instance, confident, smiling, laughing, etc.
- If you don’t have a decent camera, borrow it from a friend or ask a professional photographer to take your picture
Tip 4: Get Verified
Verifying your ID to establish trust and remove your potential guests’ safety concerns is the easiest way to eliminate any obstacles that stand between your listing and a booking.
Here is what you need to do:
- Login to your Airbnb account
- Click on the account profile photo
- Choose Edit Profile
- Choose ‘Trust and Verification’ from the menu
- Link up your social accounts (Google and Facebook) or fill up any missing information (phone number or email address)
Tip 5: Add References to Your Airbnb Profile
Adding recommendations and references from family, friends, or past guests is a great way to make your description more appealing. All you need is their email address or send requests via Facebook if your Facebook account is connected to your Airbnb account. Log into your account and go to Profile for choosing References from the menu.
Enter the email address of the individual in the box and select a request. If you have a .csv file of your contacts, you can import it also.
If you add friends from Facebook, add them by choosing ‘Create Request,’ which loads a window from where you can select your Facebook friends. Your friends will have to sign up for an Airbnb account. Your friends who already have Airbnb accounts will also be visible. You don’t have to type a message for these requests and choose Request under their photo for them to receive a request.
Tip 6: Add a Video
Nothing can spell out the features and amenities of your home better than a video. For that reason, adding a video to your Airbnb listing is a sure shot way to get more bookings. Adding a video is not as difficult as it seems. You can create a YouTube account and upload a video for copying the link. Here are the steps you need to follow:
- Log in to your Airbnb account
- Click your listing
- In the navigation menu, click ‘Property’
- Select ‘Edit property’ and choose ‘Video’
- Paste the video’s YouTube URL
- Save to Continue
Here’s a good example of a good Airbnb profile description I came across:
The host comes off as very friendly. From his profile, you know that he is a filmmaker and entrepreneur who loves meeting new people and traveling.
He also mentions that he runs an Airbnb blog and course which gives him credibility and shows that he knows what he is doing as a host.
I like that he welcomes questions and encourages people to read his reviews which builds trust. The only thing I wish is that the profile could have been a bit longer but it’s still a great description.
In addition, he also has a great host profile photo, is verified and a super host, and has tons of reviews. Overall, he did a great job with his Airbnb profile.
Wondering if your Airbnb profile or listing needs some improvement or can be optimized?
Well, there an easy answer to that…
My personalized Airbnb listing copywriting services can help find easy ways to boost your listing and increase your bookings