Symbols can be a great way to make your listing stand out from the rest, show some of your personality, and make the most of your character limit. It’s important to bear in mind that adding symbols to your listing or listing title is currently against Airbnb’s Terms of Service, so you’ll need to weigh up the risk with the reward.
Read on to find out how and why you should consider adding symbols and emojis to your title, with examples included.
How Do I Add Symbols to My Airbnb Title?
The best way of adding symbols to your Airbnb title is to copy and paste them from another site. There are many websites that allow you to search for a symbol or emoji and copy them to your clipboard, for example, Cool Symbol and Made in Text. Simply search for “emoji keyboard” or “symbol copy and paste” to find the perfect emoji. Alternatively, copy and paste from the list of commonly-used symbols below:
→⇒↓⇓←⇐↑⇑↔➡️⬅️ ✓ ✔ ⚡️ ✱✲❃✶✴❄❉❋ ☀ ★☆⭐️✭✫✩✬✯✰✪ ⭐ 🌟 ♥ ♡ ❤️ ✹ ✺ ☚ ☛ ☜ ☞
Can You Use Emojis on Airbnb?
Adding symbols to Airbnb rental listing titles is against Airbnb’s Terms of Service, however many hosts choose to add them anyway in order to make their listing stand out. The system allows you to add them to your title, and they can be a useful way of getting all of your information across within your limit of 50 characters. They are also a great way of injecting a bit of personality into your title, which helps to build trust with potential guests.
You will have to test out which symbols can be displayed in the title field. If a symbol can’t be displayed, try using another one instead.
How Do I Add a Star to My Airbnb listing?
To add a star to your Airbnb listing, simply copy and paste from the list of symbols below:
✱✲✳❃✶✴❄❉❋ ☀ ★☆⭐️✭✫✩✬✯✰✪⁂⭐❇ ✹ ✡ ✺
Why Add Symbols to an Airbnb Title?
Symbols and emojis are a great way to grab the attention of your guests, stand out from the crowd, utilize the full potential of your character limit, and show some personality to your potential guests.
Grab the Attention of Your Guests
Firstly, emojis, particularly colored emojis, are a great way to ‘stop the scroll’. When it comes to maximizing the reach of your listing, you’ll want to increase the number of clicks and views that it gets on a daily basis. To do this, your title needs to be attention-grabbing. One of the ways of achieving this is through the use of emojis and symbols in your listing.
Utilize Your Character Limit
Secondly, emojis and symbols are a good way to make the most of your title character limit of 50 characters. For example, try making the following substitutions:
‘Heart of the Downtown’ ➡️ ‘❤️of Downtown’
(Reduced by nine characters)
‘King Street’ ➡️ ‘♛ St.’
(Reduced by six characters)
‘Next to the Beach’ ➡️ ‘Next to 🏖️’
(Reduced by eight characters)
‘Parking and Free Wi-Fi are Included’ ➡️ ‘Parking ✔ Free Wi-Fi ✔’
(Reduced by thirteen characters)
‘Private Swimming Pool’ ➡️ ‘Private 🏊’
(Reduced by twelve characters)
‘Insta-worthy Views’ ➡️ ‘📷-worthy views’
(Reduced by four characters)
Show Your Personality
Lastly, using symbols and emojis is a great way to showcase your personality as a host. Doing this can in turn help you build trust with your potential guests. However, don’t go overboard! Three emojis or symbols are generally enough, any more and you may not be taken seriously.
Airbnb has recently introduced a ‘categories’ feature, so be sure to choose a few relevant categories for your listing, and add the relevant category keywords to your title, description, and photo captions to maximize your reach. Therefore, it’s best to choose a few categories you would like to target and include the category keyword in your title field and description. You can see the available categories at the top of the homepage.
How Many Characters Can an Airbnb Title Be?
Airbnb has a limit of 50 characters for a title. Hosts are advised to use as many of these characters as they can, as longer, catchier rental listing titles tend to perform better. These characters include letters, punctuation marks, symbols, spaces, and emojis. The idea is to grab the attention of potential guests using all 50 characters, whilst giving them the key information that they need to know about the vacation rental property.
How Many Symbols Should I Have in My Airbnb Title?
You should use between one and three symbols in your Airbnb title if you are comfortable doing so. Adding symbols to your Airbnb listing title is against Airbnb’s Terms of Service, but many hosts still choose to use them because they are a great tool for catching the eye of potential guests, maximizing the use of your character limit, and injecting some personality into your listing. One or two symbols are ideal, but more than three can make you come across as less serious and less professional.
How to Write a Good Airbnb Title Using Symbols
In general, a great Airbnb title should have some catchy adjectives, abbreviations, and symbols or emojis. Each word should be capitalized, and the title should aim to highlight the best features of the short-term rental property. Remember that the title is the best way to capture the attention of potential guests and that it will be responsible for your viewers’ first impressions of you as a host. A good title will ensure that your listing ranks well and attracts the right target market for your property.
- Use symbols and emojis as an accompaniment to memorable adjectives such as eclectic, bohemian, rustic, cozy, glamorous, chic, Insta-worthy, retro, coastal, rare, hideaway, sustainable, off-grid, contemporary, charming, luxury, and peaceful.
- Use between one and three emojis or symbols to draw attention to your listing. Stars and hearts are particularly successful on Airbnb.
- Incorporate symbols as a way of making the most of your character limit, and use abbreviations such as ‘w/’ to mean ‘with’, ‘DT’ to mean ‘downtown’, and ‘BA’ to mean ‘bathroom’.
Airbnb Listing Title Examples
In the example above, the Host has used asterisks (*) to highlight the key feature of this vacation rental property, the roof deck. They could have gone one step further and used a colored star emoji to really make the title stand out. They have only used 39 out of the available 50 characters, suggesting they could have added some extra detail about the property.
In the example above, the Airbnb host has used some great adjectives, ‘idyllic’ and ‘romantic’, in order to describe the property. This really helps to set the scene so that guests can imagine themselves staying at the vacation rental property. The host could go further and include an emoji, perhaps 🌊 to make the listing stand out more.
In the example above, the Airbnb host has really maximized the character limit by detail not just one but FIVE features of the property: ‘dog-friendly’, ‘hot tub’, ‘firepit’, ‘sauna’, and ‘free Wi-Fi’. This is a great example of packing in a lot of information whilst still making the listing stand out. It could be improved by the addition of an emoji, for example, a star ✫, Wi-Fi symbol 📶 or dog symbol 🐶.
In the example above, the Airbnb host has used some tasteful emojis to break up the title into sections, which is a really effective way to draw attention to the features of the vacation rental property. In this case, they have chosen to say the name of the property, followed by a key feature (it’s seclusion), and then a few chosen activities which are common with guests who stay at the property. This not only narrows down a potential target market for the property but effectively captures the attention of guests as they scroll past the listing.
In summary, the best way to add symbols or emojis to your Airbnb rental listing titles is to copy and paste them from this blog post, or an emoji keyboard site. Symbols are an effective way to make your listing stand out and capture the attention of your guests, show some of your personality as the Airbnb host, and make the most of your 50-character limit.
If you’d like to make your Airbnb listing pop to boost your occupancy rate, increase the number of bookings and increase the revenue from your short-term rental property, you may want to check out my Airbnb copywriting service and vacation rental copywriting service.