I’ve been getting questions about how to maintain your sales over time.
It’s great that your product sells well the first few weeks but how in the world do you keep up your sales over time?
Should you just be offering discounts and competing on price?
After all, don’t shoppers just want the best price?
Well, not always…
And I’d say there are better ways to keep ranking higher and increase your sales without slashing your prices.
And that is Amazon listing optimization: ensuring your product listing is fully optimized.
Here are 6 key areas to focus on to optimize your listing:
Table of Contents
1. Optimize Your Product Title
After your photos, the product title is the first thing customers will see and one of the most important parts of your listing. Therefore, you want to write and optimize your Amazon product title for maximum discoverability.
Put your main keywords in the product title and be sure that they’re relevant to the product
Include a range of unique relevant keywords to maximize your chances of ranking for them. Repeating keywords isn’t going to help your ranking.
Mention a key benefit or feature that sets you apart from the competition. For example, you can say that your product is 100% BPA-free or scratch-resistant.
Be sure that your title is 200 characters or less or it may be suppressed. Amazon now recommends no more than 80 characters for your title. However, depending on your product category, it may be less so be sure to check your category’s guidelines.
2. Create Product Features That Sell
After your product photos and title, your product features (bullet points) are the next things that customers see.
Focus on the product’s benefits and how they help to solve a problem or improve their life.
Put your most important product features at the top and gradually work your way down to less important ones.
Be sure to include any guarantees or warranties that you offer. For example, if you offer a 1-year warranty, be sure to include that so that customers know.
Address any objections that your customer may have about the product. For example, if customers are worried about the durability of the product, you can mention that it is made of grade-a quality that is designed to last 10 years.
Keep the product features relatively short. two to three lines for each bullet is a good length since it makes it easy to read.
3. Write and Format Your Product Description
Amazon gives you 2000 characters to work with so take full advantage of it.
Elaborate on your product features about your product and make sure to focus on the benefits it provides for your customers.
Keep your sentences short and focus on relating to your customers.
Use descriptive words to engage your customers’ five senses. Words such as smooth, soft, and crisp, are great to use to captivate your customer’s imagination and get them to experience your product.
Seal the deal with a strong call to action at the end. For example, “Order now to start sleeping better”.
Last but not least, be sure that your product description is properly formatted with HTML. This ensures that your description is one large chunk of text and is easy to read. HTML allows you to bold, italicize, and underline text as well as add bullet points and paragraphs to name a few.
4. Include Searchterms For Optimal Amazon Keyword Ranking
Be sure that your keywords are relevant to your product. Get rid of any irrelevant keywords even if they have high search volumes since they will only drive the wrong kind of traffic.
Include a range of long-tail keywords since they’re more focused and give you a higher chance of ranking for them. For example, if you are selling noise-cancelling wireless earbuds with a mic and earhook, some long-tail keywords you can possibly include are:
- wireless earbuds for android
- wireless earbuds noise cancelling
- wireless earbuds with a microphone
- wireless earbuds with earhooks
Include your main keywords in the title, and then work on the rest of them in the product features and description in a natural way. Never stuff your keywords that make your description difficult to read.
Any keywords you can’t include in the description can be added to the search terms fields. Amazon has 7 search term fields that allow up to 50 characters each.
Learn how to optimize your search terms with my bestselling book, Amazon Product Listing Hacks.
5. Get More Customer Reviews
Reviews play a big role in your ranking and sales. The more reviews your product has the better since it creates social proof.
Send a follow-up email 1-2 weeks after your customers purchase your product asking if they enjoyed it and if they could leave a review.
However, there’s a right way and wrong to do this…
Most sellers just straight up ask for a review which is likely to get ignored. The last thing that customers want is more spam mail. However, my method shows you how to craft emails that are likely to get opened and get your products reviewed.
Be sure that your email providers value first such as by offering some useful tips or additional information about your product.
6. Keep Testing and Tweaking
The most successful sellers don’t just put up their listings and forget about them. They continue to test and see what things perform the best results.
What areas of your listing can you improve?
Is your lead image as strong as it can be? Can you add or remove any keywords? Could you improve or rearrange your product features? Does your product description inspire customers to buy your product?
If you are serious about boosting your sales, check out my Amazon product description services. I will help you to optimize your Amazon listings to boost your ranking and sales.