I’ve been getting questions about how to maintain your sales over time.
It’s great that your product sells well the first few weeks but how in the world do you keep up your sales over time?
Should you just be offering discounts and compete on price?
After all, don’t shoppers just want the best price?
Well, not always…
And I’d say there are better ways to keep rank higher and increase your sales without slashing your prices.
And that is, ensuring your listing is fully optimized.
Here are 6 key areas to focus on to optimize your listing:
1. Product Title
After your photos, this is the first thing customers will see and one of the most important parts of your listing.
Put your main keywords in the product title and be sure that they’re relevant to the product
Include a range of unique keywords to maximize your chances of ranking for them. Repeating keywords isn’t going to help your ranking.
Mention a key benefit or feature that sets you apart from the competition. For example, you can say that your product is 100% BPA-free or scratch-resistant.
Be sure that your title is 200 characters or less or it may be suppressed. However, depending on your product category, it may be less so be sure to check your category’s guidelines.
2. Product Features
After your product photos and title, your product features are the next things that customers see.
Focus on the product’s benefits and how they help to solve a problem or improve their life
Put your most important product features at the top
Be sure to include any guarantees or warranties that you offer.
Address any objections that your customer may have about the product
Keep the bullets relatively short. 2 to 3 lines for each bullet is a good length since it makes it easy to read.
3. Product Description
Amazon gives you 2000 characters to work with so take full advantage of it.
Elaborate on your product features about your product and make sure to focus on the benefits it provides for your customers.
Keep your sentences short and focus on relating to your customers.
Use descriptive words to engage your customers’ five senses. Words such as smooth, soft, crisp, are great to use to captivate your customer’s imagination and get them to experience your product.
Seal the deal with a strong call to action at the end
Be sure that your keywords are relevant to your product. Get rid of any irreverent keywords even if they have high search volumes since it will only drive the wrong kind of traffic.
Include a range or long-tail keywords since they’re more focused and give you a higher chance of ranking for them.
Include your main keywords in the title, and then work in the rest of them in the product features and description.
Any keywords you can’t include in the description can be added to the search terms fields.
5. Get more reviews
Reviews play a big role in your ranking and sales. The more reviews your product has the better since it creates social proof.
Send a follow-up email 1-2 weeks after your customers purchase your product asking if they enjoyed it and if they could leave a review.
However, there’s a right way and wrong to do this…
Most sellers just straight up ask for a review which is likely to get ignored.
Be sure that your email providers value first such as by offering some useful tips or additional information about your product.
6. Keep testing
The most successful sellers don’t just put up their listings and forget about them. They continue to test and see what things perform the best results.
What areas of your listing can you improve?
Is your lead image as strong as it can be? Can you add or remove any keywords? Could you improve or rearrange your product features? Does your product description inspire customers to buy your product?
If you are serious about boosting your sales, check out my Amazon product description copywriting services. Chat soon.
Alex WongYour profit-boosting coach