Besides having a great listing description, there’s still one more piece to creating an awesome listing:
Your Airbnb profile.
Your Airbnb profile is one of the most important (yet, often ignored) aspects of your Airbnb listing.
Unlike a big hotel chain, which already has the built-in brand and trust factor, most potential guests have no idea who you are.
Potential guests have to rely on user reviews, references, and your profile to determine if you’re a good host to book with.
For this reason, it’s your job to convince potential guests that YOU are the right host for their next business trip, romantic getaway, or family vacation.
A great Airbnb profile gives you the perfect opportunity to build trust with potential guest and create a great first impression.
It allows guests learn about who you are so they can feel comfortable booking with you.
So, what should you write for your profile?
I’m glad you asked…
Here are two easy tips to keep in mind to write a dazzling profile description:
Tip 1. Write in a conversational manner to sound personable
Writing too formally is going to turn off readers since that’s not how we speak in real life.
Whenever you write a sentence, ask yourself, “Do people speak like that in real life?” If not, it might sound too formal.
It’s best to write like how you would speak to a close friend. This helps to create a connection with your guests.
A good way to sound less formal is to use contractions. Contractions are when we shorten two words into one. For example:
I am = I’m
I will = I’ll
What is = What’s
There is = There’s
This is because when we speak, we often use contractions in our speech. So, I recommend looking for opportunities to use contractions in your text when you can.
Tip 2: Let your guests know a little bit about yourself (and sell it!)
I think a lot of hosts struggle writing their profile because they don’t like to talk about themselves. However, the only way for guests to feel comfortable is if they know a bit about you.
The profile gives you the perfect opportunity to sell yourself to guests.
Here are some simple questions to help you get started:
- Where are you from?
- What’s your favorite food?
- What do you like to read?
- What do you like doing for fun?
- What’s your favorite thing about hosting?
- Where have you traveled before?
- Where do you hope to travel in the future?
- What pet peeves do you have?
- What’s your favorite song to sing at karaoke?
Get creative, let go, and have some fun.
I recommend spending about 10-15 minutes just writing about yourself. Don’t self-critique or analyze. This will allow you to get out of your mind and just enjoy the writing process.
Here’s a good example of a good profile description I came across:
The host comes off as very friendly. From his profile, you know that he is a filmmaker and entrepreneur who loves meeting new people and traveling.
He also mentions that he runs an Airbnb blog and course which gives him credibility and shows that he knows what he is doing as a host.
I like that he welcomes questions and encourages people to read his reviews which builds trust.
The only thing I wish is that the profile could have been a bit longer but it’s still a great description.
Wondering if your profile or listing needs some improvement or can be optimized?
Well, there an easy answer for that…
My personalized Airbnb listing copywriting services can help find easy ways to boost your listing and increase your bookings
Check it out here: